Not your grandfather’s widgets

Widgets should be a huge part of most media companies’ strategy in the years ahead, as a way to spread their content around the web widely. (aka, the Distributed Web.) Here’s an interesting widget example from Pulse360 that comes with built-in advertising and revenue sharing, so that there’s incentive for lots of websites to carry…

Develop a widget strategy to expand your reach

As a strategy to grow your news website, developing and deploying smartly designed widgets is an important one. This year you’ll see me write and hear me talk a lot about widgets and the overall concept of spreading your content far and wide online. News publishers by now should have deep-sixed the old notion that…