Boulder could now use a downtown news coffee shop

Here in Boulder, Colorado, our dominant newspaper is moving out of its long-time home in the heart of downtown. Next weekend, the Daily Camera is vacating its home at 11th and Pearl Streets — where it has been downtown’s longest-operating business — to an office in a business park in east Boulder. The Daily Camera…

It’s on: Kachingle vs. NY Times Co.

As I noted yesterday, web donation network Kachingle has launched a good-natured guerrilla marketing campaign to allow Kachingle users to financially support any of NYTimes.com’s 50-plus bloggers. The theme is “Stop the Paywall!” (as in, NYTimes.com’s upcoming “metered paywall,” set to debut in early 2011) … “Keep the NYT Blogs you love in the open…

What Crispin Porter & Bogusky can teach news industry

I spent Monday and Tuesday this week participating in the “Upgrade to Digital” workshop at the brand spanking new Boulder Digital Works at CU facility in downtown Boulder, a bleeding-edge training program to teach advanced creative, tech, and business digital-media skills. (Disclaimer: I attended on a free pass since I’m working on building a digital-media…

The Nook: A smart bricks-&-mortar digital strategy

A new, and very large, Barnes & Noble bookstore opened here in Boulder, Colorado, recently, replacing a smaller store half a block away. I’ve wondered since construction started how the giant bookstore chain could justify a larger store when more and more we’ll be seeing people buying and reading books on digital tablets like Amazon’s…

Those ‘sly’ marketers

We had a power outage in parts of Boulder County yesterday, and the Boulder Daily Camera covered it in a news story (if a bit late, since the Sunday crew apparently hasn’t been trained in web publishing). The very first user comment about the story appears to be from a sly marketer for a company…

Ask don’t tell

I’m getting requests to include more marketing advice on this site, and I’m happy to oblige. Here’s a marketing technique that people in traditional marketing and traditional media often overlook: Establish and work on having a relationship with your audience. Ask them to talk about themselves, and stop talking so much about you. Let’s face…

The power of sub-lists

Let’s talk a bit about e-mail lists. Probably you’re already collecting e-mail addresses: Folks sign up for your newsletters or news alerts, or simply sign up for accounts on your site that are necessary for contributing content or posting a comment. Alas, you’re limited in what you can do with those lists. You of course…

Grow your readership with ‘social proof’

Lately I’ve been studying Internet marketing techniques, and there’s lots from that world that is relevant to news websites. One of the most powerful concepts in Internet marketing (well, all marketing, actually) is “social proof.” That simply means that you’ll get more people to buy something — or read something — if they know that…

Hasbro and Mattel: D,O,T,I,S,I

Don’t you get tired of big corporations that are just friggin’ clueless when it comes to the Internet and marketing? I’m going to pile on along with Matthew Ingram, who comments on a boneheaded move by Hasbro and Mattel to clamp down on the Scrabulous application for Facebook. The story is that the toy companies…