Put the people (pics) on your website

Have you thought about why social networks (aka, social utilities) like Facebook and MySpace quickly attracted tens of millions of users, and got them addicted? No need to think too hard. It’s because 1) people like to talk about themselves, and 2) people like to talk to their friends and know what’s going on in…

Ask don’t tell

I’m getting requests to include more marketing advice on this site, and I’m happy to oblige. Here’s a marketing technique that people in traditional marketing and traditional media often overlook: Establish and work on having a relationship with your audience. Ask them to talk about themselves, and stop talking so much about you. Let’s face…

Get over yourself and offer useful services

So often I see Internet entrepreneurs doing things that traditional news companies should be doing, but don’t most likely due to cultural issues that prevent thinking and acting outside the box. An example comes from Outside.in, which collects, filters and publishes links to local news from a variety of sources (including but not limited to…

Talk it up, outside of your own place

In line with recommendations for news publishers to publish outside of their own website, it’s also important to engage on the “outside.” Here’s what I mean: If you have a news operation, you probably (I hope!) have reporters engage in comment threads and conversations on your site. If you’re an independent blogger, you no doubt…