NYT paywall quote of the week

By Steve Outing

This is a quickie. … With all the fuss this week made over the New York Times’ decision to develop and implement a metered paywall on NYTimes.com in 2011, my favorite line comes from a colleague who shall remain unnamed:

“Maybe the NYTimes is much more clever than we think. They say they are going to implement a metered paywall in 2011 in the hopes that some other news site will then do it first thinking that if the NY Times is going to do it then it must be a good idea, and the NY Times can see what happens while they sit out 2010.”

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!