Newspapers’ digital content is worth zero: Discuss

By Steve Outing

My latest Editor & Publisher column was posted today. I think you’ll find it provocative.

Your News Content Is Worth Zero to Digital Consumers

Admittedly, the headline overstates things a bit (hey, just trying to get you to pay attention!), but my main point is that whether online or on mobile devices, news publishers need to figure out how to offer something that’s tangible, not ephemeral. Selling fleeting digital news stories is a non-starter. The mobile platform offers some alternative opportunities.

Since EditorandPublisher.com doesn’t support comments on my column posted there, please feel free to engage in a dialog with me and anyone else interested in this topic in the comments area below.

What do you think?

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!