Ideas from you: A contest to reinvent classifieds

By Steve Outing

Over on my site, we’ve just announced the winners of a couple Best Idea contests — one for media professionals and one for students. The idea for the contest was to tap the power of the crowd to come up with creative new ideas for reinvigorating newspaper classifieds and getting them growing again.

Here’s the announcement of the pro winner, David Kiessling of the New York Times Regional Media Group in Florida. He took an old concept and reintroduced it for the new-media age. The article also includes several other good ideas we received from other entrants.

For our student contest, Will Sommer of Georgetown University is the winner, for his idea to turn newspaper classifieds from dull to entertaining. He calls his concept “Laughs and Facts” and presents his ideas in a multimedia slideshow. Take a look.

Kiessling and Sommer will each be receiving $500 from and FutureOfNews as reward for their creative thinking.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!