E&P column: It’s about the money

By Steve Outing

My latest Editor & Publisher Online column is up: “Need to Make Profits Online? It CAN Be Done.”

It’s a follow-up to my previous E&P column, which advised newspaper CEOs on 11 key strategies to reinvent their enterprises. But since I didn’t focus so much on the money angle in that column, this time I tried to put my head around how the suggested adaptations by a newspaper company to survive in the digital age can be used to boost revenues.

There’s no silver-bullet solution (I only wish I was that smart), but I hope newspaper folks will find some useful ideas in the column.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!