By Steve Outing
My latest Editor & Publisher Online column is up: “Need to Make Profits Online? It CAN Be Done.”
It’s a follow-up to my previous E&P column, which advised newspaper CEOs on 11 key strategies to reinvent their enterprises. But since I didn’t focus so much on the money angle in that column, this time I tried to put my head around how the suggested adaptations by a newspaper company to survive in the digital age can be used to boost revenues.
There’s no silver-bullet solution (I only wish I was that smart), but I hope newspaper folks will find some useful ideas in the column.