Social media can make you a better athlete

By Steve Outing

I love this post by the developer of an iPhone app called Runkeeper: “The power of social.” So, Runkeeper tracks your runs, hikes, bike rides, etc., and records not only a map of your route to view later, but also your performance. The iPhone sends the data of your workout to your account on the Runkeeper website.

While the app is still in its early stages, its developers are adding new features, including “social” ones where you can share your workout stats and maps with all other Runkeeper users or just your friends who also use the app.

Runkeeper developer Jason Jacobs explained in his blog post how this can make you fitter and a better athlete. He describes taking Runkeeper out on a run and for the first time sharing his results:

“The whole time I was running, all I could think about was all of you seeing my results and wanting to put in a good showing. Whether ‘all of you’ is one person or millions of people that are actually seeing these results isn’t so important. What is important is that, because I knew I would be making this data public, it lit a fire under my butt to push myself harder! This is exactly the feeling we are trying to harness — using the power of social to motivate the individual to train harder.

Most amateur athletes, including those of us who do it just to stay fit and not so much to compete, know how hard it is to keep up the training routine and schedule without some social pressure, like a running buddy who you don’t want to let down. Digital social media also can make you a fitter, more disciplined athlete!

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!