Printcasting and classifieds

By Steve Outing

Dan Pacheco and the Bakersfield Californian have an intriguing project (funded by the Knight Foundation) called Printcasting. It’s a niche publication initiative that works in both print and online, and addresses “long tail” content and advertising. (OK, that description sounds a bit dull, but it’s a cool concept.)

For my site, I’ve written up a little piece about the implications for classifieds that Printcasting represents. If you’re a media geek like me, you may find it interesting:

Printcasting: the advertising implications

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!