Why does this idea persist?

By Steve Outing

How to save newspapers … NOT!
http://www.nationaljournal.com/njmagazine/socialstudies.php

Why does this idea persist? I realize that the “free content” model is not paying out as quickly as the newspaper industry wants it to — thus necessitating drastic cutbacks in response to the downward revenue spiral — but this author’s suggestion of newspaper publishers banding together and withholding news content unless consumers pay will just ACCELERATE the industry’s decline.

Fortunately, I don’t think the idea will ever get a serious try-out. (Past attempts over the last decade-plus have failed, other than for niche publishers with high-value, not easily found elsewhere content. Why beat a dead horse?)

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!