Why does this idea persist?

By Steve Outing

How to save newspapers … NOT!

Why does this idea persist? I realize that the “free content” model is not paying out as quickly as the newspaper industry wants it to — thus necessitating drastic cutbacks in response to the downward revenue spiral — but this author’s suggestion of newspaper publishers banding together and withholding news content unless consumers pay will just ACCELERATE the industry’s decline.

Fortunately, I don’t think the idea will ever get a serious try-out. (Past attempts over the last decade-plus have failed, other than for niche publishers with high-value, not easily found elsewhere content. Why beat a dead horse?)

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

2 Responses to "Why does this idea persist?"

  1. […] content raises its head again, proving ideas don’t die no matter how outdated they are. Via Steve Outing, who writes: “… this author’s suggestion of newspaper publishers banding together and […]

  2. Chris Amico
    Chris Amico 9 years ago .Reply

    As the author notes, newspapers banding together as gatekeepers to their content would most likely be illegal under antitrust laws. But I think there’s a deeper issue here: He suggests as models industries that are hated by their customers. Cable TV is effectively a street racket, saying, “I’ll give you what you want if you pay for a bunch of crap you don’t.” It’s a strong-arm tactic, and, as an industry, we don’t need to give people any more reason to dislike us.

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