Are you ready for iPhone as No. 1 device?

By Steve Outing

I think the iPhone 3G is gonna be big. … D’uh! That’s a pretty safe statement. After today’s announcement, and after drooling over its new features on the Apple website, I tried to check my AT&T account to see when my 2-year contract is up, so I can upgrade to the new iPhone without paying an exorbitant price to do so, and check on data plan pricing. was so overloaded I couldn’t log in even with repeated attempts.

Assuming Apple can produce enough of these things to satisfy demand, I’ve got to believe that there will be enough iPhones out there (1st-gen and 3G) to support development by news and media companies of services specifically for the iPhone platform. In fact, I’d say any publisher not getting ready to serve an onslaught of iPhone users should have his/her head examined.

I also think that the state of the new iPhone is such that it will cause a lot of its users to abandon reading print newspapers, if they haven’t stopped that already. Traditionalists can pooh-pooh the idea of a tiny phone replacing a print newspaper, but I have no doubt that for many people, it will.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

One Response to "Are you ready for iPhone as No. 1 device?"

  1. Dan Pacheco
    Dan Pacheco 9 years ago .Reply

    I’ve had an iPhone for 9 months, and am writing this comment from one. Maybe I’m atypical, but I find that I read more “snacky” stuff on it, but still read two newspapers and usually one book too. My wife won’t cancel the paper because it’s easier to read through the day (she’s still at home with kids). Kids like to see the photos in the paper, and of course comics. If orange juice spills all over the table and ruins the paper, voilà, a new one arrives the next day! And it’s easy to share something with a family member. (If I read something and say “hmm” the 2-year-old blurts out, “I want to see!” and I NEVER hand her the iPhone, but will do that with the paper).

    So I don’t know if the iPhone alone will lead people (young families
    at least) to cancel their newspapers. I do agree that it represents a huge opportunity to better engage local audiences.

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