Serving your former customers

By Steve Outing

My May column for Editor & Publisher Online is up: “Serving Those Who Don’t Read the Print Edition.”

It’s a riff on how newspapers need to figure out how to serve the increasing number of people who are dumping their print habit and halting subscriptions to the paper edition (and serve those for whom printed newspapers have never been a media choice).

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

One Response to "Serving your former customers"

  1. Ken
    Ken 7 years ago .Reply

    I recently made the plunge and cancelled my long time newspaper subscription as well. Since they have started publishing everything online, it is so much easier than wrestling with a big paper.

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