Let the readers provide the links?

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By Steve Outing

There’s still plenty of old-media thinking among newspaper editors. I caught an example this week with this story from DailyCamera.com: “Larimer sheriff slams Boulder cyclists,” which is about some inflammatory comments made by the sheriff of Larimer County, suggesting that when his deputies encounter cyclists from Boulder, the Boulderites often have an “attitude.”

The article was classic reporting, summarizing the sheriff’s remarks as published in a column on the sheriff’s website. What was missing: a link to the column.

Of course, DailyCamera.com does allow readers to post comments, and one reader noticed the omission and provided the link to the actual column.

While I’m picking on one newspaper, I continue to see this problem on many other newspaper websites. Linking out is good! It pays dividends as the linked-to’s notice and link back. Linking is not your enemy. Sigh.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!