Let the readers provide the links?

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By Steve Outing

There’s still plenty of old-media thinking among newspaper editors. I caught an example this week with this story from DailyCamera.com: “Larimer sheriff slams Boulder cyclists,” which is about some inflammatory comments made by the sheriff of Larimer County, suggesting that when his deputies encounter cyclists from Boulder, the Boulderites often have an “attitude.”

The article was classic reporting, summarizing the sheriff’s remarks as published in a column on the sheriff’s website. What was missing: a link to the column.

Of course, DailyCamera.com does allow readers to post comments, and one reader noticed the omission and provided the link to the actual column.

While I’m picking on one newspaper, I continue to see this problem on many other newspaper websites. Linking out is good! It pays dividends as the linked-to’s notice and link back. Linking is not your enemy. Sigh.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

One Response to "Let the readers provide the links?"

  1. Matt Sebastian
    Matt Sebastian 9 years ago .Reply

    As the editor who posted that story on DailyCamera.com, I’ll be the first to admit we should have posted the link to the sheriff’s column immediately. But it was oversight, not any kind of policy or tendency to avoid linking out to other sites, which we do quite often. And when this oversight was brought to our attention by one of our readers, our Web editor added the link directly into the text of the story. So, yes, it’s a good reminder to always make sure that, even in the rush of posting breaking news, all bases are covered and that we’re providing our readers the most complete information we can.

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