Let’s reinvent newspaper classifieds (Yes, we can!)

By Steve Outing

We’ve taken the wraps off my other latest project. Introducing ReinventingClassifieds.com.

You can read about what we’re doing here: Can newspaper classifieds really be saved? The answer to that question is yes, I believe. But ONLY if newspaper publishers are willing to completely reinvent themselves. I don’t think that incremental changes or improvements to the newspaper classifieds model will be enough.

Frankly, I often feel pretty pessimistic about the newspaper industry. industry leaders seem to give me plenty of reason to see the glass as half empty and draining. But I am optimistic that through this and an affiliated initiative by Christopher Ryan of Future of News that there’s a way out of the darkness.

One of the keys to ReinventingClassifieds.com is serving as a showplace for innovative ideas by industry leaders and innovators. I’m starting to poke around and ask the industry’s brightest people to share their ideas about what it will take to save newspaper classifieds. I’ve already got a couple yes answers from people that I’m very excited to hear their thoughts.

If you’ve got a good answer to the question “What strategies do you believe are necessary to turn around the newspaper classifieds business?” please contact me (steve@outing.us). I’d love to add your perspective to the discussion we’re starting on ReinventingClassifieds.com.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!