A nice blog-aggregation presentation

By Steve Outing

Here’s an excellent new blog aggregator: Alltop.com. That’s the site’s main entry point, and here’s one of its aggregator sites: Journalism.Alltop.com.

The concept is a simple one that we’ve seen before, though I think this is a nicely done implementation that’s worth a look. Alltop’s sites simply list the top 5 entries of a bunch of blogs on a particular topic. Mouse over a headline to see a short excerpt. And of course click through to the original blog entry.

Where this is worth a daily tip is the recommendation for news sites to develop something similar for their markets. Imagine creating a bunch of local blog aggregators for various segments of your local market. Local sports bloggers. Blogs about local pro or college sports teams. Blogs by local moms. Blogs by local politicos. … You get the idea.

Of course, this is content that’s out of your control, so you have a couple choices. 1) Search for relevant bloggers to a niche and add their RSS feeds to the page. (That’s what Alltop has done; I was pleased to find my personal blog on the Alltop Journalism page, but they didn’t seek my permission.) 2) Have local bloggers apply to be included on the page.

A key point is that you’re in control of who’s on and off the blog aggregator. While you can’t control what these bloggers write (nor should you even wish to), you do control the on-off switch.

Also, you might exert some editorial control in how the blogs are ordered. Instead of alphabetical order, I’d suggest doing a ranking. Put the blogs you think are best up top, and the dogs at the bottom. That’s a useful editorial service for readers. Or rank them in order of traffic. Or let your uses rate them and use the results for ranking-order.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!