Sign of the times for newspapers

By Steve Outing

This is the cover of the weekly TV guide insert in the Boulder Daily Camera that showed up in Sunday’s paper. (Click on the image to see the larger view.) Like many papers, the Camera has continued to cut back on elements of the print edition. At the same time, it recently raised the home-delivery price significantly. It’s the get-less, pay-more marketing strategy.

Actually, I applaud this move. Camera subscribers who still want the weekly printed TV guide can get it mailed to them, while the rest of us who couldn’t care less about it can feel better that our choice to abstain will save a few trees.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!