If Google can have a channel, so should news organizations

By Steve Outing

Does your news organization have a YouTube video channel featuring a fresh stream of originally produced videos? It should. And it wouldn’t be that hard to do, nor expensive.

So that idea came to me after having watched a couple great videos on The Official Google Channel on YouTube. (I’ve attached one of those videos, a talk on the Google campus by Getting Things Done guru Dave Allen, to the end of this blog item.)

Google, being a great place to work, apparently has a stream of guest speakers coming through giving workshops and lectures. The company, smartly, videotapes the talks and puts them on YouTube. Being a smart company, they don’t keep this great information to themselves and restrict access just to their employees — even though Google paid for the speakers. Google is, after all, all about sharing the world’s knowledge, so it’s a fit with the company’s mission and ethics.

You know, of course, what organizations also are well positioned to have their own channels: newspapers, TV stations, radio stations, magazines, and online news sites. Nearly all news organizations have a steady stream of politicians, celebrities, athletes, experts, etc. coming through their doors — for interviews with reporters, with the editorial board, and so on.

So here’s a simple notion that’ll amp up your presence on YouTube and other channels (such as Facebook, MySpace, et al): Create your own channel, a la Google, and post raw video of interviews with some of those people. Record editorial board meetings where there are guests and post the video. This requires a change in mindset, from those interviews being a part of the reporting process not meant for outside consumption, to the interviews actually being content.

This would be relatively cheap to do. The only thing holding you back is clinging to the old ways.

Now here’s the Dave Allen lecture. As not of the most organized people in the world, I’m trying hard to learn from Allen. His Google lecture is worth a viewing.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

5 Responses to "If Google can have a channel, so should news organizations"

  1. JohnofScribbleSheet
    JohnofScribbleSheet 9 years ago .Reply

    Al-Jazeera English have a fairly good new channel on You Tube, definitely worth a watch.

  2. JohnofScribbleSheet
    JohnofScribbleSheet 9 years ago .Reply

    Al-Jazeera English have a fairly good new channel on You Tube, definitely worth a watch.

  3. […] Steve Outing » If Google can have a channel, so should news organizations “Record editorial board meetings where there are guests and post the video. This requires a change in mindset, from those interviews being a part of the reporting process not meant for outside consumption, to the interviews actually being content.” (tags: tidbits+fodder video channels sharing news+biz media+evolution) […]

  4. Sean Ellis
    Sean Ellis 9 years ago .Reply

    Thanks Steve – I hadn't heard about this free business model yet. Widgets and the fremium business model can both generate a lot of traffic. It'll be interesting to see what happens when you combine them. I'll be keeping an eye on Widgetbox.com.

  5. Tracy Pizzo
    Tracy Pizzo 9 years ago .Reply

    Hi Steve! Thanks so much for your kind words about Widgetbox, and for joining our call yesterday – we really appreciate it! We're very excited about our current DevShare program and our plans for expanding it in the future, so definitely stay tuned. There's lots around the corner! We'll look forward to seeing more of your widgets in our gallery. Take care, Tracy Director of Business Development Widgetbox PS – By the way, did you check out the blog badge widget we just released yesterday? It looks like something you might be interested in. You can check it out on our blog here: http://blog.widgetbox.com/2008/03/new-blog-badge….and the widget's details page here: http://www.widgetbox.com/widget/blog-badge

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