By Steve Outing
The guys over at Evomo must be ecstatic about this. They make stylish mountain biking apparel (including some branded t-shirts commissioned by my former company, the Enthusiast Group), and one of their fans asked if he could get a tattoo using Evomo’s “Braincase” design. The answer from Evomo head honcho Bryan Thombs: “Hell-yeeeaaaah!”
So here’s the pic. The crazy mountain biker didn’t go so far as to brand Evomo’s name on his skin, but that’s still a pretty nice bit of free customer marketing for the company. He’s a walking billboard for Evomo, since everyone’s going to ask him about it.
That is a pretty cool design. If I were younger, I might wear that t-shirt; it doesn’t really fit my 51-year-old sensibilities. Tattoo? Probably not.