Be everywhere, be a survivor

By Steve Outing

New column from me for Editor & Publisher Online:

This Should Be Your Mantra: Be Everywhere

I think that the theme of this column will be something that we in the news business (well, broader media, too) will be talking about and dealing with a lot this year.

Although, comments and e-mails on this column, which was released this week, have been minimal. I guess everyone agrees with me. 😉

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

One Response to "Be everywhere, be a survivor"

  1. […] Steve Outing writes about the “profound change” in a blog entry and column for Editor & Publisher. He argues that content can no longer live as an island online pushing people to one place. News organizations must develop strategies that pump out their content – in bits and pieces – to anyone who’s willing to run it. […]

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