ESPN gets on the widget bandwagon

By Steve Outing

No sooner had I finished off a draft of my January Editor & Publisher Online column (probably to be published next week) on how news organizations must learn to share their content any- and everywhere, than did news of ESPN’s WidgetCenter arrive on my radar screen. (I think it launched last month, but I must’ve missed it then. I’ve added it in to the column.) It nicely confirms the wisdom of my advice in the column. :)

Check this out. ESPN is now offering widgets that you can put on your blog, website, social network profile, or wherever. Here they are embedded in this blog item.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!