By Steve Outing
Online dating, of course, is big business — and it’s increasingly competitive. What’s the next big thing? From Classified Intelligence Report (paid subscription):
According to Online Dating Insider, a major personals site is getting ready to announce built-in background checks into members’ criminal records, marital status, etc. Right
now, that’s the modus operandi of True.com, a 10-year-old personals site for which background checks are the unique selling proposition — and which, it sounds like, needs to get ready for some serious competition.”
That’s brilliant. It could shut down a bunch of unfaithful spouses looking for fun on the side by using online dating services. Or are those people already using fake names?
If you’re disturbed by the privacy implications of this, I’ll point out that often it’s already possible to learn a lot about a prospective date simply by Googling him or her.