Get ready for more smartphone web traffic

By Steve Outing

From NYT today: “Google Sees Surge in iPhone Traffic.”

Apple’s iPhone, of course, is the first mobile phone that has a decent web browser. So it’s predictable that buyers would be using that function a lot. (I use a Blackberry, but the web interface — not to put too fine a line on it — sucks in comparison to the iPhone’s. I seldom use it for general web browsing or searching because it’s so clunky.)

The figures cited by the Times show that iPhone owners use the web a lot. Even with only 2% of the smartphone market, iPhone web traffic to Google outdoes the more widely adopted smartphones. I notice a friend who has an iPhone surf on it constantly, so I’m not surprised.

There’s an obvious recommendation to be made to media companies as a result of this story: Get ready for serving many more mobile customers with your content and services. The iPhone is the tip of the iceberg, and more iPhone-like smartphones are coming soon. Now’s the time to gear up.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!