A video worth 50 minutes of your time

By Steve Outing

There’s a great video about social marketing that’s begun making the rounds, by Don Crowther of StomperNet. It’s 50 minutes long, but I think it’s truly worth your time.

The topic is the transformation of Internet marketing. (To my news industry readers: Don’t ignore this; it applies to you, big time.) Crowther’s premise is that social media and social networks have given companies one of those rare openings to take advantage of in getting to the top of search engine rankings and driving tremendous online traffic. The window may only last a year or a year and a half, but for those willing to learn how to do social marketing — and do it properly — there’s a tremendous opportunity.

Crowther likens 2008 to what it was like in 1997, when if you knew what you were doing, it was relatively easy to get to the top spots of online visibility for whatever niche you were in.

I spent the last couple years working in social media with my start-up company, and when our initial strategy faltered, we transitioned to trying to utilize the platform we created for social media and social marketing purposes for media and brand companies. We didn’t succeed well at that, and my company died.

Perhaps my colleagues and I weren’t the most brilliant salespeople in the world, but that wasn’t the main problem. (I’ll ‘fess up to not being much of a salesperson, but that wasn’t the case with my colleagues.) What we ran into was resistance to the very notion of social networking and social media as being something companies wanted to explore. They wanted to wait and see before putting any effort or resources into social media or social marketing. (I’m generalizing, of course, but that was the response enough of the time to make me very frustrated by the resistance to what is an obvious sea change.)

I urge you to view the StomperNet video. If you don’t think it’s relevant to your media company, well, maybe you’re in the wrong business.

(Yeah, Crowther is trying to sell something: his company’s advisory services. But you can get a lot of great free information from this video and accompany free PDF report without paying him a dime. So I have no hesitation in recommending this.)

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

4 Responses to "A video worth 50 minutes of your time"

  1. shawn smith
    shawn smith 10 years ago .Reply

    YES YES YES YES!!!! Thanks Steve. This is exactly what I was hoping to hear at the Online News Association Conference, and didn’t hear a thing about it. While the bulk of the news world is waking up to realize blogs are important, journalists need to get on board with web marketing. Social marketing has to become part of the job of content producers and sales people. Nice post on Poynter as well.

  2. shawn smith
    shawn smith 10 years ago .Reply

    YES YES YES YES!!!! Thanks Steve. This is exactly what I was hoping to hear at the Online News Association Conference, and didn't hear a thing about it. While the bulk of the news world is waking up to realize blogs are important, journalists need to get on board with web marketing. Social marketing has to become part of the job of content producers and sales people. Nice post on Poynter as well.

  3. laura bond williams
    laura bond williams 10 years ago .Reply

    good stuff — but just want to point out that the term “social marketing” has roots much older and deeper than social media sites, so I found the use of the phrase here slightly confusing at first. lots of info at http://en.wikipedia.org/wiki/Social_marketing

  4. laura bond williams
    laura bond williams 10 years ago .Reply

    good stuff — but just want to point out that the term "social marketing" has roots much older and deeper than social media sites, so I found the use of the phrase here slightly confusing at first. lots of info at http://en.wikipedia.org/wiki/Social_marketing

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