I hope your mail isn’t landing in my spam folder

By Steve Outing

So, spam now accounts for 90-95% of all e-mail. That’s up from 5% in 2001, and 70% in 2004 when the federal CAN-SPAM Act went into effect. That’s depressing.

Personally, I’m not bothered too much by receiving spam, since Gmail does a pretty good job filtering it. But where it has an impact is that I’m pretty certain that the occasional “false-positive” — an e-mail meant for me that’s not spam but is caught by the filter — is going into my spam folder.

I used to check the spam folder periodically, scanning through looking for personal mail put there by mistake. But that’s untenable these days with the volume of spam that Gmail catches on my behalf. I don’t even bother looking there any more.

But I often wonder what I’ve missed.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

4 Responses to "I hope your mail isn’t landing in my spam folder"

  1. JohnofScribbleSheet
    JohnofScribbleSheet 9 years ago .Reply

    Thank God for Gmail

  2. JohnofScribbleSheet
    JohnofScribbleSheet 9 years ago .Reply

    Thank God for Gmail

  3. Christmas Links…

    In the spirit of Christmas, we thought we would dish out some link love to various articles and sites we have found interesting over the last few days and weeks.

    1. Steve Outing discusses the fact that 90-95% of email is spam. I have personally been …

  4. John
    John 9 years ago .Reply

    infantile spelling mistakes & forgetting to attach documents.

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