Signals: Death of the music CD

By Steve Outing

Hmmm. Borders dropped this coupon offer into my inbox today. $9.99 for any music CD in the store (single disc).

My first thought: Wow, great deal! Second thought: Why would I want to buy a CD? I haven’t bought one since … I can’t remember the last time. All my music purchases now are digital.

Perhaps this is a sign of the slow death of the music CD? I’m sure they’ll be around for a while longer, serving the still-significant portion of the population that hasn’t yet made the transition to digital music. But just as you seldom see anyone with a film camera, we appear to be headed that way with CDs.

Borders may have to give them away. That’s the price I’d pay for a CD these days.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!