We want embedding rights!

By Steve Outing

I’ve mentioned before how important it is for media companies to get their content out there — meaning everywhere, including on any blog that will carry it. (It’s the “atomization of media” thing.) I see that MSNBC.com is taking up that charge, as you can see in the screengrab below. I’d wanted to post one of its videos on this blog and went looking for its embed code; found this instead. Oh well, at least they’re working on doing the right thing!

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!