By Steve Outing
NYTimes.com: Why Pregnant Women Don’t Tip Over
Words matter when it comes to headlines attracting readers. I learned that when I managed an eyetracking project for the Poynter Institute a few years ago. We noticed how headlines get viewed by the eye, typically, for only the first couple words; it takes a level of commitment for an online user to read an entire headline. Headlines with strong wording are more likely to get read — like this one.
If “Why Pregnant Women Don’t Tip Over” doesn’t make it to NYTimes.com’s Most E-mailed list, I’ll be shocked.