A headline that will attract lots of clicks

By Steve Outing

NYTimes.com: Why Pregnant Women Don’t Tip Over

Words matter when it comes to headlines attracting readers. I learned that when I managed an eyetracking project for the Poynter Institute a few years ago. We noticed how headlines get viewed by the eye, typically, for only the first couple words; it takes a level of commitment for an online user to read an entire headline. Headlines with strong wording are more likely to get read — like this one.

If “Why Pregnant Women Don’t Tip Over” doesn’t make it to NYTimes.com’s Most E-mailed list, I’ll be shocked.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!