Facebook’s take on its social ads

By Steve Outing

WSJ.com’s Kara Swisher interviews Facebook’s Owen Van Natta about the whole social ads things. Yeah, Facebook’s had some privacy problems and it screwed up at first with the implementation of social ads, but this is so innovative. We’ve come a long way from banner ads! :)

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

2 Responses to "Facebook’s take on its social ads"

  1. George Frink
    George Frink 10 years ago .Reply

    Facebook’s advertising strategy is far more complex and veiled in effect and implementation than you imply in your introduction to the video, Steve. A look at what they’re actually doing ( Here –> http://community.ca.com/blogs/securityadvisor/archive/2007/11/29/facebook-s-misrepresentation-of-beacon-s-threat-to-privacy-tracking-users-who-opt-out-or-are-not-logged-in.aspx … and here –> http://www.radiantcore.com/blog/archives/23/11/2007/deconstructingfacebookbeaconjavascript ) is a bucket of cold water in the face.
    Or maybe you’re being sarcastic and I’m being humorless.
    Could it be that you’ll address this in 140 characters via your twitter account directly. Rather than as a toss-over from Facebook. Where the evidence still seems to suggest that your line is tapped.

  2. George Frink
    George Frink 10 years ago .Reply

    Facebook's advertising strategy is far more complex and veiled in effect and implementation than you imply in your introduction to the video, Steve. A look at what they're actually doing ( Here –> http://community.ca.com/blogs/securityadvisor/arc…… and here –> http://www.radiantcore.com/blog/archives/23/11/20…) is a bucket of cold water in the face. Or maybe you're being sarcastic and I'm being humorless. Could it be that you'll address this in 140 characters via your twitter account directly. Rather than as a toss-over from Facebook. Where the evidence still seems to suggest that your line is tapped.

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