Many news organizations are too slow with breaking news

By Steve Outing

Kevin Anderson of The Guardian (UK) has written up some thoughts to follow up on my own about using Twitter for breaking news alerts. Good stuff; worth a read.

His post helps me realize that in many ways, mainstream news media have been beaten by the web 2.0-enabled crowd. That is, when big news happens now, it’s not unusual for traditional news organizations to publish the first headlines after many others have already put the word out. The tools for news dissemination have gotten faster and faster, and are available to everyone: blogs, micro-blogging or “presence” services like Twitter, photo-sharing sites like Flickr, etc.

This steps up the urgency for traditional news organizations to “go faster” in reporting breaking news. Holding on to it for even a short while means you’ll likely be beaten by eyewitnesses sharing what they know, and that information spreading virally.

News executives should be feeling some pressure from this situation. It’s good reason to treat things like Twitter seriously.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!