We should not micro-blog by Twitter alone

By Steve Outing

Earlier this week I blogged over on Poynter’s E-Media Tidbits about news organizations using Twitter to cover fast-breaking, big news stories. A few interesting follow-ups came my way subsequently:

First, Kurt Greenbaum, director of social media for the St. Louis Post-Dispatch, wrote to say that he’s planning to use Twitter in the way I described to cover the first day, January 2, when one of the major interstate arteries through the middle of town will shut down for two years as an 8-mile stretch gets rebuilt. “I thought Twittering the mayhem of that first day (week?) might be useful,” he says.

Second, Michael Amedeo Tumolillo alerted me to the service HelloTxt.com. (He’s blogged about it on Newsroomnext.com.) This looks cool, and addresses the problem of multiple “presence” or micro-blogging services and your need — I bet you didn’t even know you needed this — to get your micro-bursts of content out to lots of places.

The idea is that you can use HelloTxt to send one micro-message that hits Twitter as well as a bunch of other similar services, including Jaiku, Tumblr, Pownce and Meemi.

This could be nicely useful when applying these services to micro-burst news alerts. It lets you serve readers of the alerts while giving them the choice of service to receive them. Looks like something worth experimenting with.

Lastly, marketing strategist B.L. Ochman offered this Twitter idea: “I used Twitter to create a community in a contest I did for a client. We gave extra clues and offered Twitter-only prizes to the people who joined the Twitter group. I could see that on a bigger scale too.”

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!