A master Twitterer

By Steve Outing

I’m still not doing very well at using Twitter. (Though I do now integrate Twitter and my Facebook Status — write once, publish twice.) When an insight enters my head that I want to share, it’s seldom something I can get across in a single sentence, so I’m much more likely to blog it here.

But I’m getting some ideas of how to better utilize Twitter as a communication tool from PR digital guru Steve Rubel. He updates Twitter several times a day with random thoughts, shout-outs and pointers to interesting stuff he comes across. His Twitter profile shows that he’s got more than 2,600 people following his “Tweets,” and he himself follows more than 1,400 others who use Twitter.

Leave it to a PR guru to show how to use a new media technology. (And thanks to Steve for Twittering about my latest news over the weekend.)

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

5 Responses to "A master Twitterer"

  1. tom abate
    tom abate 10 years ago .Reply

    Steve, thanks for noticing my \"odd\" post, and I fully accept the label as I do realize that my comparison of your new media startup to Scott\'s blog was an apples-to-kiwis comparison.

    I also appreciate that you made some effort to understand the method behind my madness. At very least I hope it gave you a laugh.

  2. Jill
    Jill 10 years ago .Reply

    Steve – I\'m also a member of the \"others call it a failure but I would never use that word\" club too. I\'m one of the four bloggers who woked on the Plain Dealer\'s Wide Open political blog through the end of October (you can read more about it on Poynter or E & P).

    I don\'t think I\'m a failure or the Wide Open experiment was a \"failure\" – it actually, in its short time, accomplished and was accomplishing pretty much every thing its creator at the PD had hoped it would. There\'s also no question that I see many more opportunities around me, now, than I did before, specifically because of the Wide Open effort. I just can\'t rationalize calling that result or causal connection a \"failure.\"

    May our next \"failures\" teach us as much as these have.

  3. Dan Pacheco
    Dan Pacheco 10 years ago .Reply

    Personally I think media organizations (and individuals) need to try more and \"fail\" faster. There is a scientific method to innovation. If you don\'t fail occasionally you\'re not trying hard enough.

    I also think a lot of traditional companies are taking the slow and steady path at their peril. Many are starting to realize that as the economy flatlines, and revenues and circulation go down at an astonishing rate. Perhaps worst of all, there are signs of some companies hunkering down and focusing even more on traditional stuff and less on new models. That\'s a recipe for disaster.

    Keep on trying and occasionally failing! Eventually you will succeed. You probably don\'t even know what \"success\" means yet. None of us do. That\'s the point. If you wanted to be successful all the time you\'d be doing something steady like selling insurance, real estate or mortgages. (Oh wait a minute, they\'re \"failing\" too!)

  4. […]  Steve Rubel — “The lesson here is to never rest on your laurels. Know what your skills are/aren’t but don’t be afraid to test new ground. When I first tried Twitter I didn’t get it. Now I don’t know how I live without it and it helps me create better, more meaningful content here while also driving my brand.” […]

  5. Retty
    Retty 10 years ago .Reply

    I like Dan Pacheco\'s comment.
    I heard from Dan Gillmor when I met him in Seoul more about citizen journalism. He also mentioned it as an experiment. I\'ve read your column, there you are also using the same word \"an experiment\".

    As a citizen I\'m willing to join in this experiment. I\'ve got to try very hard to have a balance life. But hopefully it would not worth nothing. It is a process…that\'s all!

    You\'ve successfully echoes the voices of the citizen (although you did not like the term citizen)…so globally it won\'t die.

    In Indonesian proverb we do have a saying \"mati satu tumbuh seribu\"…so one is dead, thousand will emerge!

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