Social networking 101

By Steve Outing

Lots of people still don’t quite grasp the concept (or the power) of online social networks. Don’t I know it! I’ve been talking with lots of print publishers lately about social networking and social media, and I’m really discouraged by how clued out many of them are.

OK, if that describes you (“What’s the big deal about Facebook? Why should my company or I care?”), then watch this short and nicely done primer on online social networks by Lee Lefever of Commoncraft:

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!