Good grief, MSNBC.com!

By Steve Outing

I thought I’d confirmed my subscription to MSNBC.com’s e-mail news alerts using its antiquated e-mail list system. I had to jump through a bunch of absurd hoops (including starting a new subscription after renewing the old one didn’t work), and the latest — after I thought it was completed — is this e-mail I just received:

Your command:

SUBSCRIBE BREAKINGNEWS Steve Outing

has remained unconfirmed for more than 48h and is being cancelled. If you did want it executed but were unable to send the confirmation in time, just re-issue the command to get a new confirmation code. The one you were sent before can no longer be used.

I’m guessing that the confirmation e-mail (I thought I’d already dealt with that) they sent me went into my spam filter. And now I have to repeat the process, but the instructions above are obtuse.

What’s the deal, MSNBC.com? Why are you still using an antiquated and apparently buggy e-mail list system? The one you’re using is stuck in 1995!

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!