A CEO blogs his problems

By Steve Outing

Speaking of company founders being open about their problems (re: my previous blog item), check out the blog of Andy Sack, CEO of Judy’s Book, which just announced that it’s laying off its employees and will try to sell the site. (The company had raised $10.5 million, but couldn’t get to a business model that worked.) He’s been remarkably open about the company’s troubles, and has been sharing what he and his team have learned.

Sack is to be commended for his honesty and openness. His blogging about the travails of his company are instructive to other entrepreneurs and make for a great business resource.

Wouldn’t it be great if more CEOs were honest and dropped the typical corporate pretense of “we’re perfect” no matter how bad things may get?!

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!