A foolish statement

By Steve Outing

Duncan Riley writes on TechCrunch about ABC News letting go of Amanda Congdon, the Rocketboom girl:

As much as we wish Amanda the very best in her future endeavors, her failure to move from online celebrity to mainstream media company successfully does bring into question the ability of online stars to go mainstream.”

Ummm, no it doesn’t. It proves that one Internet celebrity perhaps was not a good fit for mainstream media. And that’s it.

It’s reality that nowadays, some mainstream media people will come via the route of online first, before moving to mainstream media jobs. For someone yearning to work in TV, a career path that begins with online is a legitimate one.

Indeed, in today’s media landscape, it’s legitimate also to go the other direction, from TV to online.

Riley’s statement implies that Internet “stars” are somehow lesser talents than old-media ones. That is just plain wrong.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!