You DO have a chance at winning Knight money

By Steve Outing

Marc Fest, director of communications for the Knight Foundation, sent along this intriguing note:

The Knight Foundation’s News Challenge contest offers $5 million for digital media ideas that ‘foster community.’ The contest’s website states that the digital projects have to reach people ‘in a specific geographic area.’ You would think that’s pretty easy, but last year amazingly only 200 applications ended up meeting all contest requirements and being innovative at the same time. It’s worth reading the rules, because 26 of last year’s 200 finalists ended up winning more than $12 million altogether. Statistically, that’s an extraordinary winning chance.

Deadline for applications is October 15,  and anybody worldwide can apply.

Last time I spoke with Gary Kebbel, who heads up the News Challenge program, he predicted that the contest would see several thousand entries this year — well above last year’s. I thought that sounded so competitive that unless your idea was absolutely killer, why go to the bother of applying. But this changes things. If you’ve got an idea that fits within the contest critiera, go for it!

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!