By Steve Outing
Written by me for my company, the Enthusiast Group: Enabling the Social Company.
OK, you know it’s practically the definition of a corporate white paper that there’s an ulterior motive. Mine is that my company is now in the business of providing social media/social networking technology, community management and strategic consulting (we call the whole package E++, aka the Enthusiast Engagement Platform). So some folks who read the paper will become aware of that.
But I’m a journalist at heart, so I wrote Enabling the Social Company with the idea of offering some useful information for media and brand companies that are trying to figure out how this whole social media / social networking / conversational media / conversational marketing trend means to them, and how to take advantage of it. (I also include a couple pages of definitions of all the overlapping terminology.)
Short version: It’s good to talk with your audience and your customers. Get over talking to them; that’s so 1990s. Media and marketing in 2007 and beyond are conversational. We are in the age of ubiquitous digital personal expression. It’s gone too far to fight it, so figure out how to take advantage of it.
I hope you find it useful. Report PDF can be picked up here.