Credit the referring website

By Steve Outing

Here’s a nice feature implemented by the news websites: When a website refers an online user to an story, inserts a text line under its masthead crediting the referring site.

Here’s an example. Below is a link (from this blog, obviously) to an article:

Frontier posts revenue increase on routes against Southwest

Note that when you click through to that story you see a link that says “go back to”. It sticks throughout the site, not just on the page you arrive at.


Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!