TV on the way down

By Steve Outing

From the Hollywood Reporter, citing a media usage survey by IBM:

Personal time that consumers spend on the Internet is rivaling their TV time, with user-generated content and networking sites among the most popular destinations for entertainment seekers. Plus, people seem more open to mobile content and are looking for more traditional entertainment offerings on their mobile devices than previously thought.

That’s no surprise, after watching my teenage daughter come home from 4 weeks at summer camp (where there were no Internet or cell phones). You’d think she’d want to catch up on her favorite TV shows after being unplugged for that long. No, she spent the first few hours back in the modern world using MySpace, Facebook and IM.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!