You better not hit my spam bucket

By Steve Outing

At one point in time I used to check my spam folder in Gmail to make sure nothing important slipped in there by accident. I’d regularly find a personal message or two. But now, the amount of stuff going into the spam bucket is so huge that I don’t have time to look for good messages that may have slipped through. I can only hope that Gmail is doing a good job.

Have you e-mailed me and haven’t gotten a responses? While it could be that I’m overwhelmed with non-spam e-mail and haven’t had time to respond, the other possibility is that you were tagged by Gmail as spam — and I’ll never know.

Perhaps the young generation has it right. Many of them consider e-mail their parents’ generation online tool and communicate via instant messaging, SMS phone messages, Facebook and MySpace. Spam is a bit less of a problem since those direct-communication channels are open primarily to friends — not any anonymous spammer who wants to come calling.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!