Eat. Sleep. Mountain Bike. Write tickets.

By Steve Outing

My company, the Enthusiast Group, publishes several websites on adventure and outdoor sports, including for mountain bikers. Lately, I’ve been noticing more of our bumper stickers (we give them away free) out in the wild. Occasionally I’ll spot one of our “Eat. Sleep. Mountain Bike.” stickers on a car, or maybe a bike frame.

A more unusual sticker placement is on the patrol SUV of “Sarge,” a loyal YourMTB member. (He submitted this photo to the site.) You just don’t normally see non-official bumper stickers on police cars. (A while back, another MTBing police officer posted a pic of his ticket-writing book, with our sticker.) … We love that kind of devotion to our sites!

Supposedly, one of our “Get High” bumper stickers is to show up in a Jack Nicholson-Morgan Freeman movie that’s due out soon. I’m crossing my fingers that doesn’t end up on the cutting-room floor. :)

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!