Facebook: the new LinkedIn

By Steve Outing

Perhaps this is happening to you, too. … I’ve been getting a lot of Facebook friend notification/requests lately. I used to get lots of friend requests on LinkedIn, the business social networking site — but those have really tapered off. I still have many more “friends” on my LinkedIn account than on Facebook, but Facebook will catch up at this rate.

Why is this happening? Well, of course there’s the fact that Facebook was hugely successful in its campus-only phase, and now that it’s opened up to everyone else, folks are starting to see for themselves why it was so popular with the college crowd.

More importantly, in my view, Facebook has been really smart by opening itself up to third-party widgets. A wave of people are creating them, and they make Facebook fun and more useful than the original Facebook. The new open nature of Facebook is more appealing than the closed nature of sites like LinkedIn.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!