NAA shoots self in foot with flying newspapers

By Steve Outing

Alan Mutter is right. The Newspaper Association of America’s advertising campaign is beyond lame — and shoots the industry in the foot. The only group that would think this bizarre mascot is futuristic or cool are probably over 60.

Then there’s the game that you use a gun to shoot newspapers at paper boxes as they float by. Hello! What year are you guys still in? Print newspapers?! Sidewalk newspaper boxes?! Could you possibly think of anything that better demonstrates how behind the times the industry is?

Geez, it’s way past time for NAA to fire the agency responsible for this.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!