This Sirius-ly sucks

By Steve Outing

As I write this, my speakerphone is playing music from Sirius, because I’m trying to cancel my account with the satellite radio service. It’s been playing for 20 minutes now as I’m on hold waiting for the department that will accept my cancellation. I used to like Sirius. I now think it sucks, big-time.

Why not cancel online? I tried, but they don’t make it easy. I sent an e-mail to customer service, only to be told in a reply that in order to cancel I need to phone in. So then I call in and they keep me waiting for way too long. At least the wait gives me the opportunity to blog this and criticize the company’s dumb customer service policies. Dumb, dumb, dumb. … Sirius should make this process available online. Now Sirius has a former customer who will trash them to anyone who asks about my experience with them.

As to why I’m cancelling, I don’t use it anymore, so it’s a waste of money. In the car I’m more interested in hearing music from my iPod. I used to listen to Sirius online (you get web access as part of the service), but Pandora is MUCH better (and that’s free, no less).

I used to be a supporter of satellite radio. No longer. I think it’s doomed, unless Sirius and XM can figure out how to create an on-demand Pandora-like experience for the car; I might pay for that.

Update: OK, they let me cancel. Took 25 minutes!

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!