Pop-ups: RIP

By Steve Outing

A few years ago I remember writing a lot about how website pop-up ads were evil and how I thought that in time, because online users would spurn them, online publishers would be forced to abandon them.

Well, I’m pleased now to see this article by The Guardian: Pop-ups shot down by surfers but ‘relevant’ web advertising thrives.

Every once in a while it’s nice to be proven right on a prediction. :)

 

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!