Yet another Craigslist success tale

By Steve Outing

This week I posted an ad on the Denver Craigslist looking for some part-time contract marketing help. I must say, I’m impressed with the response I received — 21 so far, which I’ve whittled down to seven candidates that look very promising. The bulk of the responses came in within 24 hours, with a few stragglers within two days.

I was quoted by a reporter recently, on a story about Craigslist’s expansion, as saying, “Newspaper classifieds are dead to me” personally. When I need something, it’s now typical that Craigslist meets my needs well; I don’t need to explore other alternatives like (paid) newspaper advertising. That Craigslist ads are free is a bonus, but I’d gladly pay Craigslist a reasonable fee because I know I’ll get a good outcome from placing an ad on the Denver site. (The prospect of Craigslist charging for anything but a tiny number of categories is extremely remote.)

Anyway, the point is that Craigslist works well, and continues to work well. I often hear from naysayers that because the site is free, categories get so overrun with junk that the site doesn’t have the quality of newspaper classifieds. Sorry, but I don’t see evidence of a problem yet — and the Denver site is very busy and popular.

An amusing aside: Reading through resumes is sometimes good for a chuckle. There was the applicant who got so detailed in the Education section that she described her graduation — from elementary school.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

One Response to "Yet another Craigslist success tale"

  1. Scott Allen
    Scott Allen 11 years ago .Reply


    I’m always glad to hear of success stories like this from craigslist and other online communities that are socially/self-regulated.

    Normally, I work more on long-term relationship-building online, i.e., through blogging, social networking, etc., but at the moment, I’m doing a survey about “transactional trust”, i.e., the creation and determination of trust for the scope of a single transaction, i.e., hiring or buying/selling through craigslist and similar sites.

    I’d greatly appreciate it if you and any of your readers would consider taking the survey. There are a couple of nice thank-you gifts for your time and you can optionally receive a copy of the survey results. Check out my blog post about the survey for more info.

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