Yet another Craigslist success tale

By Steve Outing

This week I posted an ad on the Denver Craigslist looking for some part-time contract marketing help. I must say, I’m impressed with the response I received — 21 so far, which I’ve whittled down to seven candidates that look very promising. The bulk of the responses came in within 24 hours, with a few stragglers within two days.

I was quoted by a reporter recently, on a story about Craigslist’s expansion, as saying, “Newspaper classifieds are dead to me” personally. When I need something, it’s now typical that Craigslist meets my needs well; I don’t need to explore other alternatives like (paid) newspaper advertising. That Craigslist ads are free is a bonus, but I’d gladly pay Craigslist a reasonable fee because I know I’ll get a good outcome from placing an ad on the Denver site. (The prospect of Craigslist charging for anything but a tiny number of categories is extremely remote.)

Anyway, the point is that Craigslist works well, and continues to work well. I often hear from naysayers that because the site is free, categories get so overrun with junk that the site doesn’t have the quality of newspaper classifieds. Sorry, but I don’t see evidence of a problem yet — and the Denver site is very busy and popular.

An amusing aside: Reading through resumes is sometimes good for a chuckle. There was the applicant who got so detailed in the Education section that she described her graduation — from elementary school.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!