MySpace: Needs work

By Steve Outing

I have to say, I don’t really get it with MySpace. Why is it SO popular? It doesn’t seem deserving of its millions and millions of users. No, I’m not talking about why its brand of social networking is a hit. I get that. It’s just that MySpace seems so, well, lame in many ways.

I went to the site yesterday and had forgotten my password. Asked the site to send me my password, then waited … and waited … and it finally showed up an hour later. Most competent sites manage to fulfill a password request in seconds, not minutes. … And on the e-mail containing my password was this footer:

©2003 All Rights Reserved.

Umm, this is a site that Rupert Murdoch paid more than a half billion dollars to acquire and it can’t even do basic stuff right like get the correct year?

More MySpace irritations from when I’ve used the site: 1. Content and ad blocks that fairly regularly show up blank (probably due to overloaded servers); 2. the flashing banner ads that go on your personal page by default; 3. the difficulty in finding other people you know (I find its search functionality to be really poor); and 4. how many users’ profile pages extend wider than normal screen width.

Most of my complaints are stuff you might expect from a small beta site. How does MySpace get away with such poor performance and quality control while still succeeding? I don’t get it.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!