Blog syndication: Should you or shouldn’t you?

By Steve Outing

Mark Glaser has tackled a topic I’ve been meaning to research. (Thanks, Mark!) In a long entry on his MediaShift blog for PBS, Glaser ponders the pros and cons of going with one of the new blog syndication services, Blogburst and ScooptWords.

The appeal for a blogger in signing up with a syndicate is added exposure. Blogburst, for example, will get a blogger’s work on some traditional and high-profile news media sites. The pay-off to the blogger is zero when it comes to cash at this time, but the syndicated blog content will feature links back to the blogger’s site. ScooptWords has a different model, selling blog content to specific media sites and then sharing the revenues.

I’m considering whether or not to use Blogburst with my own company’s blogs, and I’ve been leaning against it. Glaser’s analysis makes me lean further in that direction. He concludes his piece this way:

“Full disclosure: I did sign up for syndication of MediaShift content through BlogBurst, but didn’t get very much pickup of my blog. After learning more about the rights issues, I’ve decided to cancel my account with them.”

Yep. The broad rights given to publishers who carry the syndicated blog content is worrisome. Also, the credit given to the bloggers is too subtle. ScooptWords doesn’t even require that syndication clients give bloggers credit! The deal for bloggers needs to improve.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!