Me and my Rudy’s: Citizen marketing

By Steve Outing

I talk a lot about media and news companies getting into the “citizen media” thing; my own company is based on citizen media, primarily from an editorial perspective. But the concept is taking off in the corporate and marketing worlds, too, of course.

An example comes from Rudy Project, maker of the oh-so-stylish sport eyewear. The company has a program where it seeks submissions of photos of athletes wearing their Rudy’s. Winners get their images posted on the Rudy homepage. Here’s a page with a bunch of the winners.

Now, I think that the “fame” afforded to the winners isn’t enough; the company surely can afford to give the winners an extra pair of Rudy’s or something. But it’s still a good idea.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!