When you get blogged …

By Steve Outing

Do you ego surf? You really should; there’s no shame in it, and it’s not about vanity. You should know what people are writing and saying about you online — especially bloggers — so that you can respond as necessary and appropriate.

I was reminded of the value in ego surfing when I received an audio e-mail (I guess you’d call it a Web voicemail) from MyChingo.com‘s Michael Bailey. He had noticed a blog item I’d written about MyChingo, and responded (using the company’s audio system rather than writing a traditional text e-mail) to my suggestions about and criticisms of his fledgling service.

That’s smart. When bloggers write about you or your company, you should know about it. That’s simple enough to do with blog-tracking services like Technorati and news-tracking services like Google News and Topix.net.

I’d caution you NOT to get defensive. Responding can be a good thing, but if all you’re going to do is blast back, don’t even bother becoming engaged. Use the opportunity to put yourself or your company in a good light by being gracious, and setting the record straight if there’s misinformation involved.

Bloggers may be talking about you. Make sure you’re aware of it and react accordingly.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!

One Response to "When you get blogged …"

  1. paul conley
    paul conley 11 years ago .Reply

    Hi Steve,
    Thanks. I read your post and did a little ego surfing of my own … the first time I had done in quite awhile.
    And lo and behold, I found a post from a journalism student in which he seems to misrepresent my position on an issue.
    I’ve responded…and I hope I did so in a gracious manner.
    When the comment is approved, you can take a look here:
    Thanks again reminding me of the value of ego surfing.

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